Joy of Racing
MARTINI wanted to unite fans and show that the joy of racing still runs so much deeper than just carbon fiber. I discovered something that technology hasn’t changed, F1 helmets are still painted by hand. So we created Felipe Massa a one-off racing helmet to be worn at the Belgium Grand Prix as a symbol and celebration of the passion for racing. We offered fans something truly inspiring, the chance to own it.
![](https://freight.cargo.site/t/original/i/c8f17b7e7d7e79760a90af05c107583a0fb0ccaeb01a5037d1ba7e8ee617dde8/_X4I4902_o.jpg)
![](https://freight.cargo.site/t/original/i/a07cf095f25967964d5b70b1b28766eb48dadf7b51fc3421d0471db1d7b0ab04/WONZ8641_o.jpg)
![](https://freight.cargo.site/t/original/i/356a8a976b5f6117340c440426417de5ba7e947afa35a26c483f71e8d7acbd09/W31I7578_o.jpg)
![](https://freight.cargo.site/t/original/i/a0990324aabc07301a0d66ed59631446d86529d517da3c61690fd91b78aecbfb/DSC00059_o.jpg)
![](https://freight.cargo.site/t/original/i/6508d1b5d9d1f23de3321d908d2aff287a64d057f86d57238bb545451893bfb0/DIQkyaiXkAMCu6E.jpg)
![](https://freight.cargo.site/t/original/i/84438018fe045919a107c6818afd768c5be577c7a7a6675ce740a60ce2732d8e/DIJQ2P_XsAAfd9s.jpg)
![](https://freight.cargo.site/t/original/i/36c6f3f6a414e1f9579e50b4cb36e398a251decaeb6dbfc6b60ad88164756c27/W31I8264.jpg)
![](https://freight.cargo.site/t/original/i/ec5b2cbc0d10cf7b148dda4feef80f631d4c02dcb47e97dc0c92c4caa7205537/quotes3_1340_c.jpg)
Additional F1 OOH
![](https://freight.cargo.site/t/original/i/15d7365191102b1860c54009bde05948567fc173524f6c5bcd97cad71768f019/730794-1_ABAC_SPANISH_48_No_Copy_v3_1340_c.jpg)
![](https://freight.cargo.site/t/original/i/9f4930856335dcfd7f5c08ae21d343800abcc0f8eba7ba06dcb809cd7e9969bb/730794-1_ABAC_Generic_48_JustLogos_v2_1340_c.jpg)
Creative Director: Graham Jenks
ECD: Andrezza Valentin
Artist: Kenor
Photography: Guy Aroch
Director: Ben Perry