Joy of Racing

MARTINI wanted to unite fans and show that the joy of racing still runs so much deeper than just carbon fiber. I discovered something that technology hasn’t changed, F1 helmets are still painted by hand. So we created Felipe Massa a one-off racing helmet to be worn at the Belgium Grand Prix as a symbol and celebration of the passion for racing. We offered fans something truly inspiring, the chance to own it.

Additional F1 OOH




Creative Director: Graham Jenks
ECD: Andrezza Valentin
Artist: Kenor
Photography: Guy Aroch
Director: Ben Perry