The Power of 10p
Gold, Works for brands, YouTube
Gold, Social Storytelling. Marketing New Thinking Awards
Gold, Best use of digital, Digital Impact Awards
In 2014 Great Britain embarked upon the biggest national infrastructure project of our lifetime: rolling out 53 million smart meters in 30 million homes. Despite this monumental change, hardly anyone cares. Especially not young people. So we created an energy challenge: The Power of 10p and turned energy’s indecipherable language of kilowatts into something everyone could engage with.
The Power of 10p Cookbook.