The Gnome Experiment

Most awarded PR campaign in the world 2013 - Holmes Report
Most awarded direct campaign in the world 2012 - Big Won Report

"To turn what is a dry subject matter into something this interesting and engaging is nothing short of genius [....]
this must be as close to perfect as a campaign gets."
Wayne Hemingway MBE

"The Kern Gnome has to be just about the most original, crazy, nutty, off-the-wall, successful
and downright charming idea Ogilvy have produced in many a year."
Tham Khai Meng, Chief Creative Officer, Ogilvy Global Network

View the experiment

The White Papers - Press