24 Million Mates

Our brief was to use social channels to encourage Brits to consider a trip to Australia on a small production budget. Introducing #24MillionMates. With a friendly population of over 24 million people, Australia is packed with so many potential new mates so we set out to introduce them along with experiences that only locals can offer.

Update: The use of the hashtag lives on has continued to grow along with the population. Now introducing #25MillionMates


UGC Launch film

Featured mates

Creative Director: Graham Jenks
Director/Cinematographer: Tim White & Liam Gilmour