Unique Flow

Site of the day, FWA FWA

Toyota wanted to tease new C-HR and engage a culturally influential urban audience, without showing the car.
We made an experience where visitors can create their own unique piece of animated art based on the cars design language 'Flow'. Each digital artwork is a numbered limited edition, never to be repeated.
We partnered with digital artists FIELD to create Uniqueflow.me

Visitors to the Geneva Motorshow could interact with our generative artwork on a giant digital screen via an iPad.

The Toyota C-HR was premiered to influencers as a personalised 360˚ hologram.

Creative Director: Graham Jenks
Creative Head: Nick Hearne