Sprout Flavoured Crisps

Walkers wanted to be talked about over the usual big budget and sentimental Christmas marketing.
We came up with the idea to create Walkers Spout Flavoured Crisps to delight, disgust, and divide the nation.
Other flavours made up a complete Crispmas dinner with a Sprout Lover or Sprout Hater multipack.

The story was picked up by The Mail, The Sun, Metro, Lad Bible and generated a raft of UCG.
Our ‘offical’ Walkers twitter poll showed a perfectly divided nation with a 50/50 split of sprout haters and lovers.



Creative Director: Graham Jenks
Creatives: Andy Clough, Richard Mcgrann, Robert Turner, David Westland
Director: Ben Gregor @ Knucklehead