Selected by ITV for The Peoples Ad Break / Campaign Magazine
Walkers wanted to remind parents just how irresistible Monster Munch, Wotsits and Quavers are. It turns out that two-thirds of Brits hide their snacks to stop others eating them, so we created a campaign to get the nation talking about just that (Sorry Kids).
TVC / Social vignettes
A partnership with inventor Colin Furze helped us make some snack hiding inventions.
A social hidden bags game (watch the dog).
Creative Director: Graham Jenks
Creative Team: Philip Sinclair & Emma Penz
Director Chris Balmond @ Outsider