Snack Stash

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Selected by ITV for The Peoples Ad Break / Campaign Magazine

Walkers wanted to remind parents just how irresistible Monster Munch, Wotsits and Quavers are. It turns out that two-thirds of Brits hide their snacks to stop others eating them, so we created a campaign to get the nation talking about just that (Sorry Kids).

TVC / Social vignettes



A partnership with inventor Colin Furze helped us make some snack hiding inventions.

A social hidden bags game (watch the dog).

Creative Director: Graham Jenks 
Creative Team: Philip Sinclair & Emma Penz
Director Chris Balmond @ Outsider