Snack Stash
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Selected by ITV for The Peoples Ad Break / Campaign Magazine
Walkers wanted to remind parents just how irresistible Monster Munch, Wotsits and Quavers are. It turns out that two-thirds of Brits hide their snacks to stop others eating them, so we created a campaign to get the nation talking about just that (Sorry Kids).
TVC / Social vignettes
A partnership with inventor Colin Furze helped us make some snack hiding inventions.
A social hidden bags game (watch the dog).
![](https://freight.cargo.site/t/original/i/1a99679b7c35a17bf71fbb7c5644c0e00e579a9b73a21d6160a7bee624d2960d/cr.jpg)
Creative Director: Graham Jenks
Creative Team: Philip Sinclair & Emma Penz
Director Chris Balmond @ Outsider