Don’t Panic Button

Honouree, Celebrity/Fan, Webby
Silver, Social media, Lovie
Peoples Choice, Social media, Lovie
Peoples Choice, Entertainment, Lovie
Peoples Choice, Best use of video, Lovie

YouTube wanted to take beauty vlogger Zoella to a far wider audience by showing there's far more to her than styling tips. Like thousands of young people, Zoella is affected by panic attacks. So we created a symbol of solidarity her fans could wear and share on World Mental Health Day.

Creative Directors: Jenks and Nester
Creative: Matthew Serge Guy