Ours to Lose

D&AD Good Campaign of the Week
Digiday, Best Brand Influencer Collaboration, GOLD
LOVIES, Best Overall Social Presence, SILVER
LOVIES, Public Service & Activism, SILVER
Webby, Public Service & Activism, Honouree
Webby, Best Use of Social Media, Honouree
The Drum Social Buzz Awards, Best Socially Responsible Initiative
Brand Republic, Media Entertainment and Comms, Shortlist
x3 BIMA, Nominations

YouTube wanted to engage the global YouTube community to encourage world leaders to agree to a deal at the COP21 climate conference in Paris. So we changed the way people discussed climate change, and make the consequences personal to people around the world with #OursToLose.

Featured on the worlds most visited page

View all gifs

Creative Director: Graham Jenks
ACD: David Feldman