Ours to Lose

Honouree, Public Service & Activism, Webby
Honouree, Best Use of Social Media, Webby
Best Brand/Influencer Collaboration, Digiday Awards
Silver: Public Service & Activism, Lovie
Silver: Best Overall Social Presence, Lovie
D&AD Good Campaign of the Week
Best Socially Responsible Initiative, Social Buzz Awards

YouTube wanted to engage the global YouTube community to encourage world leaders to agree to a deal at the COP21 climate conference in Paris. So we changed the way people discussed climate change, and make the consequences personal to people around the world with #OursToLose.

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Creative Director: Graham Jenks
ACD: David Feldman