Launching the biggest change to the YouTube platform in recent years.
We gave Gen Z access to remix the worlds biggest audio video library to inspire their own Shorts videos. In UK, Germany and France we worked with, artists, creators & Gen Z trends to show the creative potential of the audio remix feature.
UK Brand Anthem / TV, Cinema
UK Aitch / Social
UK Little Mix / Social
DE Brand Anthem / TV, Cinema
DE Cro / Social
FR Brand Anthem / TV, Cinema
Creative Director: Graham Jenks
YouTube Creative Lead: Reese Howard
Senior Creative: Klaus Bender
Senior Creative: Jeremy Communier